SS#4 – Testing Times

It has been well over a week since my last post, and I need to be honest about why I have missed both Friday and Sunday’s posts.

The truth is I’m scared. I don’t like admitting it, but I am scared of making major life changes, of failing in following my dreams, of losing everything whilst in pursuit of my purpose.

I’m not sure why it has hit me so hard this past week or so. There have been no major events, no particular setbacks to speak of. Yet by Thursday afternoon my chest was tightening, my breathing a little laborious, and I felt trapped. 

Rock And A Hard Place 

It boils down to what feels like a lose – lose situation. I am unhappy in one part of my life, and yet to rectify that situation I have to temporarily sacrifice another. It would seem I have two options;

I stay in a job situation that is making me unhappy and having a negative impact on my mental wellbeing, but (just about) allows me to carry on chasing my dreams and developing the Pursuit Of Purpose brand;


I change jobs and move to a new organisation – but I accept that for the next 6 months at least my dreams are on hold. The blog will drop to 1 post per week at a maximum and the videos and other activities will grind to a halt. 

Doesn’t sound like such a tricky situation, does it? I should go for option 2 and protect my mental wellbeing and put things at Pursuit Of Purpose on hold for 6 months or so. Seems pretty clear cut. 

Except that throws me back in to the position I found myself in at the start of this year. Going back to that place would be to reinstate the feelings of being unfulfilled, the feeling that I am sleepwalking my way through life. Retreating isn’t an option.

So it’s the first option then? Stay where I am and tough it out. Sacrifice my mental wellbeing for the ‘greater good’. But then what if this also sacrifices the benefits being realised from Pursuit Of Purpose? What if it impacts the content I produce?

So here I am, back at square one. 

Imperfect Reality

But then there are no meaningful journeys in life that don’t involve some level of sacrifice and hardship. Even in the airbrushed reality of the movies or on TV shows, there is always a struggle along the way to the happily ever after! 

However the difference between Hollywood and real life is that those struggles and hard times are unpredictable and there is no guaranteed rainbow and pot of gold waiting at the end. As a society it feels as though we have become so conditioned to the augmented reality we digest on a weekly basis that we have forgotten

  1. that its ok to struggle
  2. how to persevere through tough times, &
  3. that dreams don’t become reality without 1 & 2

“Think, think, think.”

I have spent the past few days thinking through my options and processing the decision. It’s time to answer the question. 

What do I do now? Where do I go from here? 


Which means somewhat ironically I stay where I am with regards work. I take the rough with the smooth and carry on chasing my dreams – because life is too short, and time is too precious to waste another 6 months treading water. I know where I want to be, and where I want to go – and I promised myself I would make decisions in pursuit of that end goal.

But I am making some subtle changes…

The content we are all used to ingesting across every medium is 95% airbrushed and/or carefully curated to show a side of life we all aspire to experience, whether it be lifestyle, happiness, love, or adventure. 

The honest reality is that the lifestyle they are selling to you is unattainable, because that lifestyle is their dream – not yours. We spend so much time watching other people successfully chasing their dreams that we give up chasing our own when we don’t have the success we have come to expect, or we forget to chase our own dreams altogether.

How many times have you watched YouTube videos, read blog articles, or listened to podcasts where the host has shared with you their doubts and their struggles as well as their successes?

More often than not the only struggles discussed are ones that already have a happy ending. This isn’t healthy. It’s time to redress the balance.

I am going to persevere, share with you my struggles and tough times, as well as the happy moments, to show you the unfiltered reality of my journey chasing my dreams.

My promise to you is that I will always be honest, no matter how hard that will be at times. This is your invite to invest time in the journey, and share in the achievements along the way.

Following on from this post I will revert back to the standard posting schedule – with the next post on Friday!

Until then… have a good ‘un guys.

Vlogging Anxiety…

I am curious – does anyone actually like the sound of their own voice on video? I can see its clearly me speaking, but it sounds like someone else has dubbed over my footage! I swear it doesn’t sound like me in real life… or does it?

man looking our over view Orrest Head
Photo by Sam, Pursuit of Purpose

Lights, Camera, Action!

Yesterday was my first day out filming footage for my upcoming YouTube debut video. I went back to my roots and explored the Lake District in North West England. I will be sharing some select snaps like the one above on my Instagram page!

For anyone who hasn’t been, I cannot recommend the Lakes highly enough – if you are planning a trip there or already have one booked and want any tips on where to go / what to see etc let me know in the comments below!

As this was a day trip, it meant getting up at 4.30am with locations and clips planned through until 9pm in the evening. Whilst a long day, it was 100% worth it! The weather was perfect, the locations were stunning and the footage actually came out pretty well!

Lights, Camera, Anxiety?

One thing became clear very early on in the day however was how much vlogging was increasing my anxiety levels… or more specifically listening back to my own voice on a recording was increasing my anxiety levels! It sounds so weird, and definitely not what (or at least not what I think) I sound like – so naturally I jumped on to Google to see what on earth was going on;

It’s because when you speak you hear your own voice in two different ways. … The first is through vibrating sound waves hitting your ear drum, the way other people hear your voice. The second way is through vibrations inside your skull set off by your vocal chords.

Greg Foot, BBC

So the reason we sound different is because on a recording we don’t have the vibrations of the skull… but that does mean that the recording is exactly how everyone else hears our voice! So whilst pretty relieved to discover there was science behind it, it didn’t help reduce my anxiety levels!

The long and short of it is, I am just not used to hearing myself talk on recordings. As most people do, I have taken thousands of photos and videos on my mobile phone over the years – but I have rarely heard myself talking on videos. To be honest, I have rarely taken ‘selfies’, never mind recorded videos of myself!

The Comfort Zone

As the day drew on, and once I had gotten over the initial shock of the strange noises coming from my mouth on the videos, I started to settle down and get used to the concept of speaking to the camera. I wouldn’t say I loved it – but I certainly felt comfortable in front of the camera by the end of the day.

It was the guys at Yes Theory who first introduced me to the idea that the greatest moments and deepest connections in life are outside of our comfort zones – and they are 100% correct. By the time I got home at about 11pm last night, I was absolutely wiped out, however I couldn’t sleep – I still had the buzz of excitement and achievement.

That buzz came from doing something new and exciting, it came from pushing past my increased anxiety, from breaking through the awkward and uncomfortable stage. It came from from moving outside of my comfort zone.

I highly recommend sitting down and thinking about the things you would like to do, but your anxiety levels or fears hold you back from. Why don’t you make a pledge this month to give it a go? What’s the worst that could happen…

Are You A Mindful Tourist?

I feel like I’m playing cliché bingo with these posts at times… but seriously, are you a mindful tourist? No, I am not asking if you meditate each morning, but rather are you conscious of your surroundings, mindful of your responsibilities as a guest of each location you visit, and maximising your travels?

Panathenaic Stadium in Athens
Photo by Pursuit of Purpose

I think it’s safe to say that when any of us go travelling, we take at least a few photos at standard tourist landmarks – like me above at the Panathenaic Stadium in Athens. Whenever you visit sites like this, there are countless boards and signs either at the entrance, or all around the site making clear the specific rules for that location. But are there any general rules we should always follow when travelling?

Cultural Awareness

My number 1 rule is to have a cultural awareness of the city / country / region I am visiting and exploring. Taking some time to research prior to travelling benefits everyone – it means that you get a more authentic experience and you can plan your trip accordingly, and it means that the local environment is impacted as little as possible.

For example, if I am visiting a country in the middle east it is likely that the weekend will be Friday & Saturday whilst Sunday is a normal working day and I will adjust plans accordingly. The working week as we know it – Monday to Friday – is based on Christianity, with Saturday a day of rest and Sunday a day of worship. Different countries with different official religions therefore follow slightly different working weeks.

In countries where religion is still a strong part of society, holy days often see shops and restaurants close for at least part of the day with only skeleton services operating. Plan your trip with this in mind, and be respectful of religious customs.

Seek Out Authenticity

Naturally, locations with high tourist footfall cater for those tourists with standard food & drink (e.g. pizza & burgers), and souvenirs – the vast majority of which will likely be drastically over priced and poor quality.

So whilst visiting the tourist attractions is likely going to form part of any trip – they are normally tourist hot spots for a reason – I will avoid eating and drinking in these areas, and search out restaurants serving local cuisine and bars frequented by the local population. Are souvenirs a necessity? For some, yes – a magnet or a shot glass maybe – shops throughout each city / location will sell almost identical items but often far better value for money the further you get from the attraction itself.

I know the point re food is potentially a little contentious, but for me personally I cannot understand why anyone would travel to a foreign country to eat the same food they do at home. I will avoid “English” or “American” foods as much as possible, and opt for local dishes. You don’t know if you like it if you never try it!

Plan Ahead… Be Prepared To Change

This one sounds a little stupid, but it’s one of the most important to maximise the experience. I will always make plans well before I arrive in a location – from day trips & restaurant reservations to the approximate route I will walk (or at least an order of certain landmarks I will visit). Despite this, I will also be prepared to change and cancel the plans I have pre-booked… and here is why;

No matter how much research and planning goes in to a trip, until boots are on the ground and the experience is being lived, you don’t really have a genuine feel for the place. Often when you are in a location new opportunities arise – maybe you get talking to a local and get invited to a gig or for a meal, you see a day trip to a location you hadn’t considered, you get told about a must see location off the tourist trail. Whatever it is, be prepared to say YES!

I have often found the best experiences come in these spontaneous moments. Even the ones that aren’t what you expect can provide a laugh and a great memory – if I hadn’t said yes, I wouldn’t have been driven around Bucharest in an old Lada in the middle of the night, with a guy who had a photo in his wallet of him with Pablo Escobar… it’s a long story.

Make The Most Of It!

Whenever I travel to a location I know the likelihood is I will not return there – no matter how much I love it. I just have too many places on my travel bucket list – and whilst maybe a little unrealistic, I want to travel the entire world before I go back to revisit locations.

Whether or not you share that ethos, the chances of you returning to that same city or location are pretty slim. So make the most of your time there! I travel with the sole intention of exploring, so I aim to maximise every moment I have there;

Need an early start a couple of mornings to fit things in? DO IT.

Have a couple of late nights to get the full authentic experience and don’t get a full 8 hours sleep? DO IT.

Get invited to spend an evening with locals? DO IT.

Life is uncertain – as we have seen over the last couple of years – so I live each trip as if it’s my last & do everything I ever wanted to do in that city or that location. If you have planned a holiday to relax, then do just that – chill out and don’t plan anything in. It’s not something I do anymore, but each to their own! To be honest, if you are booking a holiday to chill, I doubt you have got this far through the post…

English & Irish Bars

Here we go. The only ‘negative’ rule on my list. Do not go to an English or an Irish Pub unless you are in… England or Ireland!!!

As a young kid I used to be really confused as to why English tourists had such a bad name… and then I discovered English bars, such as The George and Dragon in Prague’s famous old town square and Irish Bars, with a variety of generic Irish names and often the image of a Leprechaun or 4 leaf clover. Normally frequented by people wearing English football shirts with either St George’s cross flag or bull dog tattoos.

Just no. Under no circumstance is it ever ok to go in any bars like this. If you see one, you are probably in the wrong part of town!

What are your travel do’s and don’ts? Leave a comment and let me know!

Top 5 Must See Cities & Flight Deals: Europe

As prices of flights continue on their upward trend, it is becoming increasingly difficult to find the perfect getaway without breaking the bank. Below are the top 5 must see cities in Europe, and the best flight deals from the UK!

Lockdown is finally coming to an end as the numbers of those fully vaccinated soars. Which means that for the first time in 16 months, jumping on a plane for leisure purposes is a real possibility! But now comes the hard part… deciding where to go first!

5. Prague, Czech Republic

With an infamous reputation in years gone by for loud & obnoxious stag do’s from the UK, Prague has understandably been given a wide birth by many holiday makers from these shores. Fear not – those days are now gone, and Prague is a destination that should be near the top of your travel list! This city has so much to offer; from history & architecture, to possibly the best lager in Europe.

The Charles Bridge (above) is one of the most famous sites in the city, along with the medieval astronomical clock – the oldest operational astronomical clock in the world – in the old town square. Vyšehrad, the old fortress of Prague offers over 1000 years of history, and some pretty awesome views. There are also countless churches to explore in the city of a hundred spires!

When it comes to lager you are spoilt for choice. The locals will tell you that the Czech lagers are the best in the world… and I am inclined to agree with them! Try one of the more common commercial lagers like Staropramen or Pilsner Urquell, or take a punt on a craft ale produced by one of the local microbreweries. There is the Staropramen museum located in the site of the historic brewery – however from my experience it wasn’t really worth it. The information is largely available online and there wasn’t too much to see.

Best Deals

Return flights from the 3rd to the 6th of September from London Stansted;

Return flights on the same dates from Edinburgh;

In terms of hotels – a short distance from the main sites and attractions, 4 & 5 star hotels start at around £65 per night based on 2 adults sharing, and good quality apartments start at £30 per night. You can obviously make this far cheaper by staying in a hostel – but after the last couple of years, a little luxury is definitely justified!

Total cost for 2 adults flights and accommodation for 3 nights at the 4* Grand Hotel Praha, in the centre of the city;

£347 including breakfast

4. Budapest, Hungary

From one slightly controversial destination to another… Budapest. Unlike the Czech Republic, the controversy surrounding Hungary is not thanks to UK stag parties, but rather their of own governments making. None of this however takes away from the beautiful city that is Budapest. Split in half by the river Danube, together the old cities of Buda and Pest offer the famous spa baths, beautiful history & architecture and fantastic food!

Photo by Ljubomir Žarković

Every review of Budapest will without doubt cover the famous Szechenyi Spa Baths – this is for good reason! They are a must for your trip to this beautiful city. Afterwards, venture down to the Danube to see the ‘Shoes on the Danube Bank’, a sobering memorial to the 3,500 people killed by the fascist Hungarian militia in the Second World War. In the afternoon, climb Castle Hill above Szechenyi Chain Bridge to visit Hungarian National Gallery and The Budapest History Museum within Buda Castle, and watch the sunset over the amazing skyline of Budapest.

Aside from the well known tourist attractions, you can wander around the streets of Budapest and find many a hidden gem. Restaurants and bars line many a street serving a mixture of local cuisine and standard fare. For those looking for nightlife, you will find it here in abundance with parties going on long in to the early hours. The best part? It won’t cause too much damage to your bank balance!

Best Deals

Return flights from 10th to the 13th September from London Luton;

Cheaper flights are available, however at rather unsociable times!

For hotels in Budapest, 4 & 5 star hotels start at around £70 per night and luxury apartments start at approximately £40 per night based on 2 adults sharing. Again, you can make your stay far cheaper by opting for a budget hotel or hostel. I would recommend a little luxury and comfort after long days exploring all that Budapest has to offer.

Total cost for 2 adults flights and accommodation for 3 nights at the 4* Buda Castle Hotel with views over the city;

£327 including breakfast

3. Copenhagen, Denmark

From one side of Europe to the other – in at number 3 is the Danish capital city, Copenhagen. Full of creativity, colour and culture, Copenhagen manages to effortlessly blend class and sophistication with intrigue and creative flair. You might think you need to stuff some thermals in your hand luggage for this trip to Scandinavia – but a jumper will suffice for the cooler yet still mild September evenings.

Photo by Nick Karvounis

As the vast majority of the cities on this list, Copenhagen has a whole raft of well known tourist attractions, however I think some of the lesser known parts of the city are more worthy of your time than the well trodden paths!

The one ultra touristy thing you MUST do here is visit Tivoli Gardens. It is the second oldest theme park in the world (behind Bakken, across town also in Copenhagen). Whether you want to try out the rides, to visit the beautiful gardens or simply to enjoy the charm and magic that Tivoli possesses in abundance, it is worth well worth it.

If possible, spend a couple of hours visiting Christiania – an international community and “freetown” located within the city of Copenhagen. Previously, Danish law wasn’t recognised or enforced in Christiania hence it being a freetown, however over the last 10 years or so that has changed. The objective of the anarchist community

“to build a self-governing society where each individual is free to express themselves under the authority of the community. This society shall be financially self-supporting, and the common aim must always be to show that the mental and physical contamination can be averted”

13 – 11 – 1971

Please be respectful of the residents when you visit Christiania, and abide by their rules with regards photography.

Nyhavn is a great spot to visit to get some good photos like the one above, but be careful with some of the bars and restaurants that line the waters edge – even by Danish standards some are overpriced and not the best quality!

The image that will spring to mind for a lot of you when you think of Copenhagen will be the Little Mermaid statue, inspired by Hans Christian Andersen. It is a good 20 minute walk out of the city centre, and standing at 1.25m tall it isn’t the most impressive statue you will see but it is still worth a visit if you get time.

Copenhagen is a more expensive city than both Prague and Budapest, but it is full of beautiful architecture, beautiful people and a fascinating history. It is well worth the extra few pounds on hotels and spending money!

Best Deals

Return flights from the 9th to the 12th of September from Manchester;

Hotels are far more expensive in Copenhagen than the previous 2 destinations on average & are the most expensive of the 5 cities in this list. For 4 & 5 star hotels, you will do well to get anything for less than £95 per night, however there are a number of 2 & 3 star options with prices starting from as little as £45 per night. The standard of hostels in Copenhagen is fantastic, so that is a real option here if you are looking to save on costs. I have stayed in the Danhostel previously and would highly recommend a stay here. Given current Covid rules, you have to book an entire room for yourself, so hostels are not as good value as normal – expect to see large reductions in prices at such hostels as rules are relaxed.

Total cost for 2 adults flights and accommodation for 3 nights at the perfectly situated 4* Absalon Hotel;

£358 including breakfast

2. Lake Ohrid, North Macedonia

Back over to the east of Europe we go, and this time to one of the former states of Yugoslavia – Macedonia, now known as North Macedonia. It is not a country that attracts many tourists from the UK, with only 2 direct flights a week from London Luton – on a Wednesday and a Sunday – during the peak season of April to October, and 0 direct flights at all from November to March. This is what we have been missing out on…

Photo by Pursuit Of Purpose

Lake Ohrid straddles the border between southern Macedonia and eastern Albania – now recognised as a UNESCO World Heritage Site, and it is easy to see why. The views are breath taking, picturesque clear waters in the foreground with snowcapped mountains to the rear. It was the first time in my life I arrived at a destination and was genuinely lost for words. The reality is even better than any photograph could ever depict.

Ohrid is a popular holiday resort for Macedonian’s, however it is still relatively undiscovered by the outside world. The infrastructure isn’t set up for hundreds of thousands of tourists to descend at once, however there are many bars and restaurants along the edge of the lake offering a wonderful selection of food, cocktails & beers. The prices are unbelievably good value, and that’s without taking the view in to account!

I would recommend booking day trips through your hotel to visit places such as the Monastery of Sveti Naum, a trip over the border to Pogradec in Albania & if you are lucky enough to find a driver / tour guide like mine – ask to visit a local village such as Trpejca to sample the fresh catch of the day as it lands from the small fishing boats. The locals are incredibly friendly and love talking about their history. As not many tourists visit from outside the region, the translation is a little more challenging, but that adds to the authenticity of the experience.

Two locations to visit within walking distance of the town centre are Sveti Jovan at Kaneo pictured above, and Samuel’s Fortress – not just because I share his name, but the views are fantastic. Just make sure you take water with you – the steep walk up is rather tiring in the heat!

Photo by Pursuit of Purpose

The hotels in Ohrid are a little unconventional – some are bed and breakfast, some are serviced apartments. There are a couple of more “traditional” hotels, but I highly recommend staying in one of the guest house / serviced apartments.

Best Deals

Return flights from the 15th to 19th September from London Luton;

Get ready for this… the prices for accommodation based on 2 adults sharing start at around £20 per night. I recommend you pay a little more to get a lake view – this will cost somewhere in the region of £35-40 per night. Yes, £35 per night, for 2 adults. It is fantastic value. My recommendation below is a property I have personally stayed at and I highly recommend. Ana is the lovely owner, and she is fantastic for sorting our day trips and making your time in Ohrid as perfect as possible. Breakfast is not provided here, however a lakeside cafe just along the boardwalk pictured above serves breakfast for around £5 per couple.

Total cost for 2 adults flights and accommodation for 4 nights with a lake view from the balcony – Apartment Villa Dudanov;

£229 breakfast not included

1. Porto, Portugal

After an intense battle with Ohrid for top spot, in at number 1 on my top 5 must see cities in Europe, it’s Porto. A city bursting with creativity and energy, hundreds of narrow streets packed with amazing architecture, history hiding around every corner. From the port lodges to the churches decked out in the famous Porto tiles, the river side restaurants and bars and the beautiful green spaces in the middle of the city. Porto has it all.

Photo by Everaldo Coelho

Its hard to accurately summarise Porto in a few words. It is everything to everyone. Whatever you are looking for in your city break – Porto has it. Culture, history, shopping, amazing local food & drink both casual and fine dining. It has both a feel of a small quaint city, and yet has the buzz of a large sprawling metropolis in the same breath.

It is another city that often gets overlooked when holidays are being considered, either for the beaches of southern Portugal, or its big city rival and capital of Portugal, Lisbon.

Porto is, as the name suggests, a port town where the river Douro meets the Atlantic Ocean. The seafood is exquisite all along the banks of the river, but in particular a trip to Mercado Municipal de Matosinhos – the fresh fish market, and the restaurants that surround it is a must.

It may be a bit touristy and clichéd, but book in for a port tasting at one of the famous old port lodges! I went to Graham’s and it was absolutely amazing and incredible value for money. Take a guided tour of the lodge, see how and where the port is made, have a peek in the cellars and at the end try a mix of the ruby and tawny ports, what more could you want?

The local drink of choice on the warmer days is a “porto tonico”, a white port and tonic cocktail. I was initially wary, however it soon became the drink of the trip. Beautifully refreshing after a long day exploring – I can see why the locals love it so much!

Photo by Pursuit of Purpose

This post wouldn’t be complete without a mention of the incredible porto tiles that adorn the walls of many a church and many a building in the city. This photo above is the inside of Porto’s main train station Estacão São Bento. The immaculately decorated blue and white tiles are a common sight, but one that never gets old. You will find many a stall selling them outside the various tourist hot spots – go a little further afield and get better quality for a lower price!

Best Deals

Return flights from the 12th to 17th September from London Stansted;

Return flights on the same dates from Manchester;

There are cheaper flight options from Manchester (as low as £40 at the time of checking), however due to unsociable hours on the return leg of the journey, I have opted for these flights as my recommended option.

Accommodation in Porto is plentiful, and competitively priced. Apartments start at around £35 per night, and 4 & 5 star hotels start at approximately £60 per night. As always, cheaper accommodation is available, however be careful not to compromise too much on quality in order to save a few pounds.

Total cost for 2 adults flights and accommodation for 5 nights at the luxurious 4* Exe Almada Porto is;

£421 (breakfast available for additional £8 per person, per night)

There you have it – my top 5 city break destinations for post lockdown European travel!

Where would your top 5 be?

Clean Slate… Right?

Once you make a conscious decision to change, you often get a powerful gust of wind in your sails. The excitement of what is to come bubbles inside you, and you are more motivated than you have been in months, maybe even years. It’s a new dawn, you are starting over. But as those winds of change settle down to a gentle breeze, it’s easy to feel like you are losing yourself – the person people see you as, maybe even the person you see yourself as.

Photo by Sensei Minimal
Photo by Sensei Minimal

Change is never easy – if it was, the human race wouldn’t struggle so much with the concept. We often see our life choices as the things that define us, that make us who we are. Making changes to these things can often be short lived as after the honeymoon period we lose momentum and motivation.

This is where I have found myself the past couple of days. I know I want to make the changes and I know its the right thing to do, but as I sit in front of this blank page I am feeling a little lost. A world full of colour and excitement feels pretty grey and drab today. In this moment, it feels far easier to go back than to sit and stare in to the abyss.

So it got me thinking, when we strip back large parts of our lives and make changes, what are we left with?

The answer for me, is essence.

…the essence of anything is the thing that stays true about them in any situation. And the essence of a penguin is similar to the essence of me… penguins need each other. They look out for the good of the colony. And once a penguin decides to do something there’s no changing her mind. Because the essence of a penguin comes down to this: penguins live in abnormally harsh conditions and they never leave. They’re one of the few species that stays, struggles and perseveres.

Sam Gardner, Atypical

Essence is another slightly clichéd term, like purpose. But then, its clichéd because we don’t understand it, or embrace it. It’s easier to laugh at than it is to consider and appreciate it.

So here goes… My Name is Sam, and I am a penguin.

Ok, so I don’t identify as a penguin. I haven’t lost the plot just yet… but in all seriousness I do feel an affinity with the above quote from my namesake, Sam in the Netflix show Atypical (which, if you haven’t already, is well worth a watch). I need to be around other people, I look out for the good of my people, and once I decide to do something – like this – there is no changing my mind.

Yes, I am starting to struggle, so it’s time to dig in and persevere.

It’s ok to struggle.

Just as life in general, the process of change can be a bit of a rollercoaster ride at times. The highs are great and things seem easy, and the lows are shit and things seem altogether pointless.

So you’re not feeling it today? That’s ok.

You feel like giving up might be easier? That’s ok too.

Take a day off. Watch your favourite TV programme, or put on your favourite film. Order some food & eat your favourite meal. Play on your favourite game. Write an entry in your journal – or start one. Talk to someone if you need to – and if you don’t have anyone to talk to, talk to me!

Having off days is perfectly normal. Don’t lose hope. You got this!

Challenging The Stigma Of Change

I am a strong believer that all stigmas should be challenged and debated – and in modern society we are getting far better at challenging these preconceptions. Social stigmas surrounding mental health, culture, gender, sexuality are often challenged and rightly so – but the social stigma surround change, especially from those closest to us, is rarely discussed.

Photo by Matheus Ferrero
Photo by Matheus Ferrero



disapproval or discrimination associated with a particular circumstance or characteristic, particularly those that distinguish and individual or group from the rest of society.

We’ve all been there at some point in our lives, on both sides of this coin. Either the one on the receiving end, or the one of those people dishing it out. It’s often put forward as a joke, or banter (I will do a future post on my disdain for this word). Sometimes it is even badged as life guidance or advice. In rarer and more extreme circumstances it can even be manipulation or an intervention.

It’s that moment when you, or a friend / family member announces they are making a life change. Whether it be a new hobby, a change of career, becoming vegan, a new partner, moving home, moving country, and so on. In that moment, many supportive friends and family members will provide neutral or positive responses, some will offer encouragement, however there are always those dissenting voices. As I mention above, it will often be delivered as a joke aimed to belittle your decision or take the piss (poking fun, for any readers from across the Atlantic). Sometimes its instantaneous, other times its behind your back, or later down the line, but it always seems to crop up, and it always seems to be those people closest to us that deliver the gut punch.

When challenged on this, the defences will range from “come on, it’s a joke” to “well you’ve brought this on yourself, its a silly decision” to “look, all I am saying is, you might want to rethink this”.

Status Quo

But why the hell do they do it? To maintain the status quo. No, not the band… but rather the maintaining of the current situation. Although now I mention it, the lyrics to one of their greatest hits – Down, Down are rather fitting;

I want all the world to see

To see you’re laughing, and you’re laughing at me

Status Quo

See, if you change then it impacts the equilibrium for others. You aren’t the same person you were, and that is too much for some people to accept. Forget that you might be happier & healthier, the important factor for these people is that you aren’t the person you are today… and that prospect frightens some people.

Does this change mean you won’t see them as much? Potentially make new friends? Live further away? Do things they wish they could do? Be more successful? Find true happiness?

For some, those questions will strike fear in to their hearts. They look to a future where you are no longer giving them what you currently do, rather than thinking about how amazing the change could be for you.

Stand And Deliver

These attitudes and the stigma it has created are exactly what we need to challenge. Trying something new, whether we fail or succeed, is crucial to our happiness. We need to stand and deliver a robust response when people decide to joke about our life choices or belittle them in anyway, whether its our parents, siblings, our best friends, colleagues or anyone else for that matter.

If following challenge they aren’t prepared to provide support and take it seriously, then ultimately they don’t deserve to be a part of the future you. Who needs negativity and nastiness in their lives?

Also, shout out to those who noticed me take my musical references from the 70’s through to the 80’s here with Adam and The Ants…

A Little Respect

I’ve started, so I am going to have to continue… In to the late 80’s with Erasure. I may be a 90’s kid, but you’ve got to appreciate the classics!

To be clear, the above is not suggesting that we should have tunnel vision and be ignorant to everyone and everything around us. It is really important to have respect for those closest to us and their views. Healthy debate and challenge is great and helps us focus and make solid and informed decisions. But that respect needs to go both ways. There will be people around you whose views and advice you may want to consider, so engage with them, have that open and honest debate… but also set the ground rules.

It isn’t a chance to belittle you or your vision, but a chance to help you shape it. If they want to input in to your future, and you are happy for them to do it, make it an investment.

Who Do You Believe In?

I believe in you. You should too. Ultimately we either have to be prepared to take some risks, albeit calculated wherever possible, or accept the current situation. Whatever your decision is, back yourself. If you don’t, you can’t expect those around you to invest in your vision either.

It’s ok to stay where you are if that’s what makes you happy, just as it’s ok to make wholesale changes. Society seems to have an unwritten rulebook when it comes to these things. It’s time to tear that work of fiction up, throw it out of the window and write your own future.

Lets see who is on the ball with their musical references – for this last one its a song released in 1999. If you know the artist, drop the answer in the comments!

Defining Our Purpose

Sounds a little silly, right? I am in pursuit of something that I am yet to properly define. It is really important to understand the journey we are looking to embark upon, and where / what we are aiming for before we take those first strides.



the intention, aim or function of something; the thing that something is supposed to achieve

The Oxford English Dictionary definition seemed a good place to start, but it leaves me with more questions than answers…

What am I supposed to achieve? How do I measure achievement?

What is my function / aim? How do I know when I have found my ‘function’?

What are my intentions? Are they sufficiently challenging and yet still realistic?

At what point does challenge become unrealistic?

And there you have it, an insight in to my thought process. Inquisitive and critical, methodical and frantic.

But if there is one thing I have learnt in recent times, it’s that it is ok to not have all the answers. If we did, life would be pretty damn boring! Part of this process is about discovery and learning.

I am the wisest man alive, for I know one thing, and that is that I know nothing.

– Socrates (via Plato)

Just to be clear, I am not professing to be the wisest of humans – but I do think this quote is an important one to keep in mind. The thirst for knowledge, information and answers can lead to us feeling inadequate when faced with questions about ourselves, and our purpose. When the internal google search returns no results, it’s hard to feel anything but inadequate and incredibly frustrated.

It is ok to not have the answers to internal questions, but it is also important we keep asking them!

Can I define my purpose?

Yes! It isn’t always about knowing exactly where you are going to end up or even the precise journey you are going to undertake. All I need to define at this stage are the traits that will define success for me.

The chances are throughout this journey I will take several detours and the final destination will move more than once! So no, I don’t know where I want to end up, but I do know the traits I am looking for;

Happiness – to wake up each day looking forward to the upcoming 24 hours, either because I am doing something I love, or because I am moving towards doing something I love.

Pride – to have a deep sense of pride in my work and in myself as a human being & to know that I am being the best version of me that I can be.

Achievement – to be able to see the tangible output of my efforts in both work and life.

Fulfilment – to combine happiness, pride and achievement will deliver a sense of fulfilment.

It all sounds a bit cheesy & clichéd, doesn’t it? Well sometimes it’s good to be a bit cheesy! I said at the start of this post;

It is really important to understand the journey we are looking to embark upon, and where / what we are aiming for before we take those first strides.

I might not know the exact co-ordinates of the destination, nor the route or method of transport, but I certainly do understand the journey I am embarking upon, and what I am aiming for.

When I let go of what I am, I become what I might be.

– Lao Tzu

And So The Journey Begins

 The last 18 months have been really difficult for millions of us all around the world. Life seemed good… until a global pandemic brought the world to a grinding halt. Life hasn’t been the same for anyone since February 2020.

Having fallen in to a dangerous cycle of working harder than ever, alongside consuming more of everything, I found myself in a downward spiral. I wasn’t sure where the spiral would end, but I seemed to be hurtling towards the final destination.

Whilst this spiral was exacerbated by the ongoing situation, it felt all too familiar. Somewhere I had been several times over recent years – a place always lurking in the shadows of my life. I had, like many others, avoided answering the difficult questions, content to drift through life, scared of what I would find if I strayed from the path well trodden.

It was time to shine a light on the shadows.

As the light crept in, the shadows melted away and left me with my greatest fear. My inability to answer one of life’s oldest questions. Instead of confronting it, I have continually pushed to the back of my mind. The catalyst for this had been the sudden passing of my Grandma in 2015. Intertwined with the deep sense of pain and loss was the reminder of my mortality. Despite working through my grief, there is one part I have been unable to reconcile. One itch I have failed to scratch. Answering one question…

What is my purpose?

Its so easy to ask, and yet so hard to answer. I have spent the last 5 years avoiding this question, for fear of not having an answer. Would that mean my life was pointless?

I threw myself in to my work, and reaped the benefits for my efforts. I spent the weekends with a packed social life, from meals out with friends to partying. But now I was forced to stop and spend time on my own with my own thoughts.

“Is this it? Is this my life?”

I have been incredibly successful in my career at a young age. It’s a line of work I have a talent for, but it certainly stops a long way short of being my purpose. My social life became non-existent, but even at its height – it was an enjoyable distraction. Was this combination my purpose in life; work long hours, and then party the weekends away, rinse and repeat?


With the answer resoundingly clear, it’s time to make some changes, and focus on my passions.

And so the journey begins.


Travel, Food & Nature.

Over the coming weeks and months I will be sharing written posts here, photos on my Instagram page and videos on my new YouTube channel later in the year. The focus will be on travel, food & nature. My content will focus on mental health, and the ups and downs throughout this journey of discovery.

We all believe on some level that our life need purpose. Whether that is following artistic talent, being a parent, playing your favourite sport, following your favourite team(s), or partying the long in to the night with your friends.

For it to be our purpose, it has to be our passion.

I’m Sam, and this is my Pursuit Of Purpose.